![]() ![]() "Once you say it is, it's no longer true." But only internally: "It's like calling something classy," Mr. The graffiti design is part of what is referred to internally at Paperless Post as the more-casual "hipster" line. Yet another designer, the side of his hand blackened with Sharpie ink, drew letters for a graffiti-inspired design reading, "Let's Get Buzzed." By the window, another designer carved a flowering tree into a linoleum block, which he would then douse with light-blue ink, press onto paper and scan into digital form. Her colleagues were busy designing for other events, including the Oscars and St. Song used an X-Acto knife to cut a zebra from heavy black paper, to be scanned into the computer and replicated so that two zebras would be this-close to kissing over a gold heart. ![]() Paperless Post cards tend to be more ornate. Paperless Post is another example of the convergence-and it has competition from smartphone apps like Red Stamp, which offer a way to make e-cards on the go. Boddington's Nephew, is among the company's new Valentine's Day offerings.Įvery invitation or card sent "becomes its own piece of marketing because it goes to potential new customers from someone they know," says Alexa Hirschfeld, 27, who founded the company with her brother, James Hirschfeld, 25.Īs the rise of electronic and social media dovetails with a surge in DIY projects, websites like Pinterest offer a way for people (mostly women) to aggregate visual ideas for home design, food and style. This 'Eye Chart' card, created for Paperless Post by Mr. But as of last week, stamps are no longer required-meaning it's now possible to send a no-frills Paperless Post greeting card at no cost. (The price of a single coin is 20 cents but when bought in bulk, it can drop to 6.5 cents.)Ī "stamp," which used to be required, cost between 5 cents and 16 cents. Under the old system, customers would create personalized cards by purchasing "coins" to be used to buy design up-sells: An envelope liner costs one coin, a corporate logo costs three coins. ![]() To help create an entry point for young users, the company has introduced new designs, and it is changing its pricing structure. Paperless Post is doubling its Valentine's offerings, which range from a plain heart-shaped card to a design based on Shakespeare's Sonnet 116. What sets Paperless Post apart from most other electronic invitation companies is that it charges for its product, and as a result it offers its cards free of ads. But they want the ease of digital technology. Modern stationery lovers appreciate the design, color and texture of a handcrafted card. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |